We’re here
for you.
For life.
Eleven years in the Okanagan and we’ve never run an ad. Every client came from someone who saw the work and passed our name along. That only happens one way: show up when it matters, do the job right the first time, and stand behind it.
in the Okanagan
client base
Ever.
An honest day’s work
for an honest day’s pay.
That sentence is the whole business plan. It’s what Blake Moodie built JSR Beresford Electric on eleven years ago, and it hasn’t needed an update since. Quote the job honestly. Do it properly. Charge what the work is worth — no more, no less, and nothing added quietly to the invoice.
Most of our days are spent in the places that make the Okanagan what it is — wineries, golf courses, hotels, breweries, strata buildings. We don’t think of them as accounts. We cheer for them. We’re along for the ride.
And when you call, you get Blake or Seb. Not an office, not a queue — the person who picks up is the person who shows up.
Talk To Us →“We never want to come back to redo a job. Done once, done right — that’s what you’re actually paying for.”Blake Moodie — JSR Beresford Electric
A quote from JSR doesn’t change mid-project. What we agree to at the start is what gets billed at the end. We charge for value, not hours — because after eleven years, we know what we’re doing.
Five values. All of them earned, not chosen.
When we say we’ll be there, we’ll be there.
No surprises. No excuses. No extras that weren’t agreed to.
An honest day’s work for an honest day’s pay.
We charge for value, not hours. We quote it, and we stand by it.
We’d like to take some of that anxiety off your back.
Your peace of mind is part of the job — not a bonus.
If we can’t help you, we’ll find someone who can.
We send work to trades we trust, hire local, and cheer for the Okanagan.
We never want to go back. Ever.
Done right the first time is the only way it gets done.
Blake Moodie,
Master Electrician.
Blake opens most first conversations the same way: “I’d like to take some of that anxiety off your back.” It isn’t a line. It’s the reason the company exists.
A Master Electrician who has spent his whole career in the Okanagan, Blake runs JSR with Seb the way they’d want a trade run in their own building — fewer jobs, done properly, with the same people answering the phone on day one and standing behind the work years later.
Kelowna. West Kelowna.
Central Okanagan.
We’re just down the road — anywhere within about 75 km of Kelowna. A little further out? Call anyway. If we can’t help, we’ll find someone who can.
Talk To Us.
Tell us what’s going on — the property, the problem, how urgent it is. Blake reads every message and replies personally.